DIGITAL
Getting your brand off the ground means fast, cross-platform content with unique branding and messaging that can deliver efficient marketing in a fast-paced environment for maximum return on investment. Deliver data-centric results with digital advertising and e-commerce - increasing brand growth and online sales. Demonstrated success as a project leader for native (Shopify, Wordpress, Wix, etc.) and 3rd-party online sales platforms (Amazon, Walmart, etc.).
EXAMPLES:
E-COMMERCE
When it comes to building an online storefront, there are multiple things to consider - and each product or service is unique. With a skilled background in digital advertising & understanding of analytics/computer science, I bring a data-centric approach to e-commerce sales. Whether Shopify or WooCommerce, deciding and defining the needs of your business takes technical and practical strategies that increase high-value leads and consumer engagement. Build online sales with proven e-commerce platforms and techniques that will help grow your business.
3RD PARTY PLATFORMS
Selling on Amazon and Walmart is an incredibly important strategy to keep in mind when growing or maintaining YOY online sales revenue. Both 3rd party selling sites their have individual platforms and certification process in order to sell & advertise goods, manage inventory, and more. I have experience both in managing Amazon and Walmart online storefronts as well as utilizing some of the demographic data learned to further fine-tune existing advertising campaigns.
WEBSITE MANAGEMENT
Already have an existing website or online storefront? Utilize digital metrics and your available resources to further understand consumer behavior and engagement. Investigate online consumer behavior to build stronger digital advertising tactics & campaigns. Establish a healthy SEO & SEM strategy for your existing website to build search engine results page visibility. Understanding algorithmic structure and behavior sets me apart from other digital advertising experts in the industry because I can break down technical UI/UX concepts into smaller, more palatable pieces for maximum cross-department coordination and efficacy. Though not a coder myself, I understand the core concepts of HTML and have 8+ years of experience managing upgrades and maintenance with websites like Wordpress, Wix, Shopify, and Squarespace.
EMAIL MARKETING
A strong email marketing strategy means increasing online sales. Whether working with an integrated CRM or funneling consumers through multiple platforms, email marketing is a great way to control messaging and communicate important brand updates. Developing a strategic drip campaign means maximizing the purchase potential of your existing leads and customers - typically at minimal cost. What do your automations look like? Every abandoned cart, abanadoned checkout, or purchase is an opportunity for follow-up messaing and up-selling. Drive online sales with an email marketing specialist.
SOCIAL MEDIA
Connect cross-platform POS sales opportunities on Shopify or WooCommerce with a strong and engaging content strategy that grows brand visibility across your social media networking sites. Mobilize Meta, Twitter, & TikTok's business & advertising arms to create new online sales opportunities. Manage your TikTok or Meta Shop storefronts! Any advertising budget that spends monthly ad dollars on social media should have a quantifiable sales KPI attached to it in order to maximize ROI.
